Sort of. Of course, Borat is supposedly dead, but Cohen is doing another similar theme: use a movie to expose the ignorance and prejudices of Americans, while putting them in uncomfortable settings. It's based on his Brüno character. In one scene, the joke's on a bunch of rednecks. It's precious! A bunch of Arkansas hillbillies buy tickets to see a cage match, but the guys strip down to the underwear and make out! Bwahahahaha
I can't wait to see it.
It reminded one person of the prank by Top Gear, when they painted "Man Love Rocks" and "Country & Western is Rubbish" on their cars and drove through Jesusville, Alabama.
The pranks that people play on religious biases can be funny or naughty. When it comes to naughty, no one ups the Church Whipper (NSFW: 1, 2, 3). When it comes to funny, at the last GC meeting I learned that they actually manufacture little feet to replace on your Darwin Fish if some asshole acted on Jesus' love and tore the feet off it. While I don't have one, I was thinking I should buy some Darwin Fish replacement feet and put them on the innocent Jesus fish of a bunch of cars at a church during a service. It would be harmless and humorous.